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amitarora399@gmail.com
Banking & FinTech
6 months
Designed 5+ user journeys for India's leading bank, using a robust design system for employees and customers.
Executed Complex User Journeys
Contributed to a Scalable Design System
Team Support and Leadership
High Tech & AI
4 months
Redesigned website to balance engineers and marketers, shifting from a developer focus to media processing and asset management, while keeping high conversions.
Designed for Dual-Persona Users
Enhanced Business Diversification
Extended Impact with Web Tools
Health Tech
2-3 months
Redesigned the Traya app homepage for a personalized hair care journey, using gamification and tailored UI to reduce anxiety, boost engagement, and cut costs.
Designed Phase Specific Experience
Persona Based UI Variations
Gamified the Treatment Process